WASHINGTON D.C. – Tupperware, renowned globally for its plastic food storage containers, has filed for Chapter 11 bankruptcy protection after years of declining popularity and financial struggles.

“Over the last several years, the company’s financial position has been severely impacted by the challenging macroeconomic environment,” Laurie Ann Goldman, President and CEO of Tupperware Brands Corporation, stated in a press release late Tuesday.

“As a result, we explored numerous strategic options and determined this is the best path forward,” Goldman added.

Chapter 11 bankruptcy allows businesses to restructure their debts. “This process is meant to provide us with essential flexibility as we pursue strategic alternatives to support our transformation into a digital-first, technology-led company,” Goldman said.

The company experienced a surge in business during the pandemic as more people turned to home cooking, leading to a higher demand for its plastic containers. However, rising costs of raw materials, along with increased labor and freight expenses after the pandemic, further eroded Tupperware’s profit margins.

Tupperware was founded in 1946 and named after its founder, Earl Silas Tupper. The product’s popularity soared in the 1950s, when postwar women hosted “Tupperware parties” to promote food storage containers, symbolizing empowerment and independence.

Tupperware’s market position has deteriorated over the years compared to competitors offering cheaper and more environmentally friendly containers.

📷 Tupperware Philippines FB