DTI signs MOU to launch Sari-Sari Store Advancement Program
MANILA -- The Department of Trade and Industry (DTI) has signed a historic Memorandum of Understanding (MOU) with private sector partners to launch the Sari-sari Store Advancement Program. The project aims to empower over a million variety store owners nationwide.
This initiative, dubbed "Tindahan Mo e-Level Up Mo!", seeks to provide micro-retailers, known as sari-sari stores, with digital tools, knowledge, and sustainable practices, marking a significant step toward inclusive economic growth.
“This program aims to empower over one million sari-sari store owners across the Philippines by equipping them with digital tools, knowledge, and sustainable practices,” said Trade and Industry Secretary Alfredo Pascual. He recognized sari-sari stores as a backbone of the economy, serving as economic hubs that power Filipino households.
Program emphasizes digitalization and sustainability for micro-retailers
The program involves Digital Transformation to enhance store operations, Financial Literacy and Access to Financing, Sustainability, and Consumer Protection and Regulatory Compliance. Secretary Pascual highlighted the necessity of incorporating digital technologies to help these micro-enterprises reduce costs, enhance productivity, and expand their market reach, ensuring their continued competitiveness in the digital economy.
“Our goal is to see sari-sari stores not just survive but thrive. By registering and formalizing these businesses, we provide them with the necessary support and benefits to elevate their operations. This initiative is a collaborative effort, and through public-private partnerships, we can create a supportive ecosystem for these small but vital enterprises,” Pascual said.
DTI Undersecretary Ed Sunico, who heads the program, stated that the DTI has expanded its network of specialists to ensure sari-sari store owners have access to world-class knowledge.
“Bawat isang tindahan ay may isang kabuhayang Pilipino. In that spirit, sama-sama na nating i-level up ang bawat tindahang Pilipino,” USec Sunico said.
Signatories from the private sector, including Unilever, Coca-Cola, Universal Robina Corporation, Smart Communications, Nestle, Hapinoy, Packworks, PASCO, and GCash, expressed their support for the program, emphasizing that the success of sari-sari stores is also their triumph.
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